It was created by Rotarian Herbert J. Taylor in 1932, when he was asked to take charge of a company that was facing bankruptcy. Taylor looked for a way to save the struggling company mired in depression-caused financial difficulties. He drew up a 24-word code of ethics for all employees to follow in their business and professional lives. The 4-Way Test became the guide for sales, production, advertising and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy.
Herb Taylor became president of Rotary International in 1954-55. The 4-Way Test was adopted by Rotary in 1943. It consists of the following questions:
Of the things we think, say or do:
1. Is it the TRUTH? 2. Is it FAIR to all concerned? 3. Will it build GOODWILL and BETTER FRIENDSHIPS?4. Will it be BENEFICIAL to all concerned?
2011 - 2012
John Dick, Secretary
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